{"id":9915,"date":"2026-02-05T16:22:53","date_gmt":"2026-02-05T16:22:53","guid":{"rendered":"https:\/\/www.versaclouderp.com\/blog\/?p=9915"},"modified":"2026-02-05T16:23:39","modified_gmt":"2026-02-05T16:23:39","slug":"what-is-crm-pipeline-and-why-does-your-company-need-it","status":"publish","type":"post","link":"https:\/\/www.versaclouderp.com\/blog\/what-is-crm-pipeline-and-why-does-your-company-need-it\/","title":{"rendered":"What is CRM Pipeline and why does your company need it."},"content":{"rendered":"

What Is a Sales Pipeline and Why Companies Use It<\/strong><\/h2>\n

If you have any experience in sales, then you have probably heard of a sales pipeline.\u00a0 What is a sales pipeline and why does my company need it is also a question you might get from some in your organization.\u00a0 I was introduced to the concept of a sales pipeline over 15 years ago and after getting my feet wet by reading some books and watching some webinars. I was convinced, I needed to implement it with the company I was running.<\/p>\n

On a very basic level a sales pipeline helps you organize your sales funnel into repeatable steps keeping your sales team focused and making sure they are always moving towards closing the sale.\u00a0 On a more advanced level you can find the leaks in your funnel, these become coaching opportunities and help you develop sales strategies to plug those leaks.<\/p>\n

In this article we will look at all the positives that a good CRM pipeline can bring to your company and one of the weaknesses that are inherent with 3rd<\/sup> party pipeline management tools.\u00a0 Let\u2019s take a deep dive into this.<\/p>\n

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Key Benefits of Using a CRM Pipeline<\/strong><\/h2>\n

1. Preventing lost deals<\/strong>.<\/h3>\n

Like many companies that are growing with sales from multiple channels, deals come in from a lot of different directions.\u00a0 Emails, calls, events and in person visits; it makes it hard to keep track of them all.\u00a0 Most likely being tracked by spreadsheets, inboxes and the ever-unreliable salespersons head.\u00a0 It is said that a typical salesperson can handle about 100 to 120 accounts and less if you have warm leads or existing customers. If your company uses a 2,2,2 rule for sales (follow up 2 days after initial call, 2 weeks and 2 months) you are talking about thousands of touchpoints.\u00a0 You need a system that can handle the workload.<\/p>\n

2. Creates revenue visibility<\/strong><\/h3>\n

As with any SMB, you need to have a relatively good idea of what sales will look like for the coming you, budgets are build on these assumptions and if you are wildly off then you are scrambling to adjust. You can objectively look at the pipeline and figure out what kind of sales you will close in the near and mid term, might not be perfect but its better than plain guessing.<\/p>\n

3. Predictable selling<\/strong><\/h3>\n

With a good pipeline management system you can forecast monthly and quarterly sales easier, the average salesperson can close about 25 to 30% of their pipeline a month depending on your industry. This gives you an enormous insight for planning, inventory and cash flow, it also allows you to spot slowdowns quicker giving you ample time to adjust your forecasts and assumptions.<\/p>\n

4. Standardize how sales are done<\/strong><\/h3>\n

A good pipeline enforces a repeatable process for selling. Same stages, same expectations, same data captured.\u00a0 This really helps when evaluation your team but also helps onboarding a new salesperson faster.<\/p>\n

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