St. James of London has been creating luxury skincare, fragrance, and grooming products for the modern man since 1953. Their products grace the shelves of the world’s most admired haberdashers, barbershops, and resorts. Founded in 1953, St. James of London was re-launched in 2013 using many of the same all-natural formulas and continuing the tradition of making products in small batches to ensure quality and consistency.
A Heritage Brand Ready for Modern Growth
At Versa, we’re proud to support a company that honors tradition while embracing innovation. St. James of London is a true Small Biz Hero, having transformed itself from a brick-and-mortar based regional business to a global, direct-to-consumer e-commerce company.
Over the years, the company has evolved from a regional brick-and-mortar business into a global direct-to-consumer brand a transformation powered by the right operational systems and a forward-thinking approach.
A Unified System That Scales With Their Ambition
By connecting their Shopify storefront with their backend operations through Versa, St. James of London delivers exceptional experiences for customers.
Today, they operate with:
- Multiple warehouse locations
- Multi-currency transactions
- An expanding product catalog
- Streamlined workflows across manufacturing and distribution
All of this is supported through Versa Cloud ERP, enabling them to meet customer expectations while simplifying internal complexity.
“Previously we used NetSuite, which by most accounts is highly complex, overpriced, and laborious to onboard,” says Todd Fisher, CEO of St. James of London. “We looked at various ERP solutions that would be reasonably affordable, easy to onboard, easy to use, and robust enough to accommodate our needs. Versa consistently checked our boxes of needs and wants. Just one regret – we wish we would have found them sooner.”
A Momentum Story for Every Growing Business
St. James of London’s journey shows how the right tools can help a business scale without losing control, culture, or craftsmanship. With streamlined operations, smarter inventory management, and unified data, they’ve built a system that supports international growth without unnecessary complexity.
If You’re Growing, We’d Love to Hear Your Story
If you’re a Small Biz Hero looking to grow your business without growing complex, contact us today. We’re always excited to partner with businesses writing their next chapter.
Company: St. James of London
Industry: Manufacturing & Distribution
Applications Replaced: NetSuite
Shop Here: St. James of London
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