Versa customer The Gravity Cartel is the Vancouver, WA USA based master distributor for Spank Bikes & iXS Sports Division covering North and South America. The company is focused on sales, warranty service & promotion of the brands it represents including the Trail, Enduro, Freeride & Downhill MTB gravity bikes as well as gravity bike components & soft goods. The Gravity Cartel is involved in both B2B and B2C sales via distributors, retailers and online marketplaces like Amazon, as well as riders and end-customers via its own e-commerce enabled website. The Gravity Cartel became a customer in 2015 and since then they have worked closely with Versa to optimize the software they have deployed to improve inventory management and drive sales growth including a 40+% increase in pre-season sales in one year.